Our Story

Vanilla Etc was founded in 2011 by former chef Graham Bruce.

“I started cooking in my parent’s pub, back in the 60’s – a gastropub before its time. It was my mum that first got me hooked on cooking – she was an amazing pastry chef. My lifelong love of vanilla started with a bite of one of her heavenly vanilla meringues and a slurp of her to-die-for custard.”

Throughout Graham’s career, he always found it hard to source high-quality vanilla products in the UK. This source of frustration led to the creation of Vanilla Etc and is what started our journey of importing high-quality vanilla products to the UK.

In 2018/2019 Graham’s two daughters Alexandra and Natalie joined the family venture. The business has been growing organically from the beginning and as a family, we are excited for what the future of Vanilla Etc holds.

In October 2019 we moved into a brand new purpose-built Unit in Keighley. Our aim is to become the UK’s best Supplier of Quality Vanilla, with the ability to supply Europe and the Rest of the World. This might sound ambitious but it’s easier when you are doing what you love.

Since our move, we have already had to expand within our Unit and have just completed an extension to our Mezzanine to give us extra room for production. 

With our current project of introducing a dedicated retail brand well underway (Bonilla-Vanilla), we hope to soon be able to launch into Supermarkets and other retail outlets such as Farm Shops and Delis later this year. We also have another project which still requires a lot of development still under wraps.

We’re here to help, any questions please get in touch at info@vanillaetc.com.

Prestige awards, Graham and Presenter 2021