Our Story

Vanilla Etc began its flavourful journey in 2011, ignited by the culinary passion of former chef Graham Bruce.

Image of man

Graham Bruce, Vanilla Etc Founder “The Boss – a.k.a Dad”

“I started cooking in my parent’s pub, back in the 60’s – a gastropub before its time. It was my mum that first got me hooked on cooking – she was an amazing pastry chef. My lifelong love of vanilla started with a bite of one of her heavenly vanilla meringues and a slurp of her to-die-for custard,” reminisces Graham.

Farm building in Yokrshire Country side

Graham’s first business premises, away from home.

Frustrated by the challenge of finding top-tier vanilla products for his culinary creations, Graham embarked on a mission to bring high-quality vanilla to the UK. Thus, Vanilla Etc was born, driven by the vision of delivering premium vanilla products to passionate chefs and home cooks alike.

In 2018/2019, the family bond strengthened as Graham’s daughters, Alexandra and Natalie, joined the enterprise. With each member contributing their unique expertise and dedication, Vanilla Etc flourished, embracing growth and innovation as integral parts of its identity.

Alex                        Graham                               Natalie

In October 2019, Vanilla Etc proudly relocated to a state-of-the-art facility in Keighley, West Yorkshire, reflecting its commitment to excellence and expansion.

Business premises

The new site, 2019.

Our Vision

Our aspiration is clear: to establish ourselves as the premier supplier of quality vanilla in the UK, extending our reach to Europe and beyond. While the goal may seem ambitious, our passion fuels our progress, making the journey both fulfilling and achievable.

Enhanced Capabilities

In the Summer of 2023, we expanded our facility once again, including the addition of a full Mezzanine, we’ve bolstered our production capacity and introduced automation to streamline processes. We are now able to mill our vanilla beans in-house, offering greater control over product quality and paving the way for potential milling services for other businesses.

Additional business premises

Bonilla Madagascan (left), Vanilla Etc Ltd (right)

Expanding Horizons

As our journey unfolds, we’re thrilled to introduce the latest chapter in our story: the growth of our dedicated retail brand, Bonilla Madagascan. Now proudly stocked in esteemed retailers like Selfridges, Booths Supermarket, Lakeland, Amazon, and a myriad of exceptional independent farm shops and delis throughout the UK.

Get in Touch

At Vanilla Etc, we’re more than just suppliers; we’re partners in your culinary journey. For inquiries or assistance, please reach out to us at using our contact form. Let’s create something extraordinary together.